Emma Watson's fans accuse her of promoting skin lightening after her Lancome campaign for a brightening product resurfaces on the web


  • Emma Watson fans are 'horrified' after she fronted a skin lightening cream
  • Ad, which is from 2013, has resurfaced on Twitter, causing criticism 
  • 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser
  • See more on Emma Watson as she is accused of promoting skin lightening
The 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser in 2013, which was the last campaign she appeared in for the brand.
Lancome, owned by L'Oreal, describes the product on its website as 'helping to prevent dark spots in the skin, associated with age and exposure to the sun.' 
Fans of Harry Potter actor Emma Watson have been left 'horrified' after it appears that she was the face of a skin whitening product for Lancome. The 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser, which was the last campaign she appeared in for the brand, above
Fans of Harry Potter actor Emma Watson have been left 'horrified' after it appears that she was the face of a skin whitening product for Lancome. The 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser, which was the last campaign she appeared in for the brand, above
The product description reads: '[Dark spots] can be caused by an accumulation of melanin, a pigment produced in the epidermis that gives skin its colour. 
'If too much melanin is produced in one area, dark spots can appear on the skin surface.However Twitter users have accused the actress of being ‘an advocate for skin lightening’ while others have described her appearance in the ad as 'indefensible' and expressed disappointment that her feminism 'only extends to white women'.
Twitter user wrote 'I used to love Emma Watson and now she's an advocate for skin lightening..
The product, which Watson fronted in 2013, is designed to decrease the appearance of menalin in the skin, the chemical responsible for the colour of different parts of our bodies - found in our skin, hair and the irises of our eyesTwitter users have accused the actress of being ‘an advocate for skin lightening’ and others have described themselves as ‘horrified’
Twitter users have accused the actress of being ‘an advocate for skin lightening’ and others have described themselves as ‘horrified’. The product, which Watson fronted in 2013, is designed to decrease the appearance of menalin in the skin, the chemical responsible for the colour of different parts of our bodies - found in our skin, hair and the irises of our eyes
Another, Afua Hirsch, said: 'Great s fronting a whitening product'.
The campaign first came to the attention of Twitter users after a website, Gal-dem.com, published a post highlighting the ad.
The author of the piece 'Perfect Whiteness: The Code Switching of European Cosmetic Companies' wrote: 'Emma Watson, forever paraded in the media as a white feminist icon, is the face of Lancôme’s “Blanc Expert” (Expert White) which contains disruptive ingredients intended to whiten the skin.' 
Emma Watson starred in Lancôme's skin lightening advert, 2012
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Twitter user @SpareMeMary wrote 'I used to love Emma Watson and now she's an advocate for skin lightening...#peoplechange'
Twitter user @SpareMeMary wrote 'I used to love Emma Watson and now she's an advocate for skin lightening...#peoplechange'
Social media users have been quick to raise criticisms of the beauty practice, which has been called dangerous and racist in the past. It is unclear whether knew Watson what her image would be used for
Social media users have been quick to raise criticisms of the beauty practice, which has been called dangerous and racist in the past. It is unclear whether knew Watson what her image would be used for
She added: 'Non-white women already have complexes about dark skin rooted in colonialism, racism and/or classism. They are exacerbated by these multimillion $ £ € campaigns designed to make us feel like our skin is a problem that we can pay for them to solve.' 
Alexandra Heminsley commented on the article on Twitter, writing: 'This is a great if horrendously depressing piece about international brands (+ Emma Watson) promoting skin whitening'.

La madre de Kim Kardashian negoció el vídeo porno de Kim Kardashian ¡Lamentable¡


Un libro desvela todos los detalles de la filtración de las imágenes en las que Kim Kardashian aparecía manteniendo relaciones sexuales con Jay J




Sorprendente revelación en un nuevo libro, Kardashian Dynasty, sobre el clan Kardashian. El vídeo porno casero con el que Kim Kardashian saltó a la fama en el año 2003 fue supuestamente negociado por su madre, Kris Jenner, con una de las principales firmas de la industria de las películas para adultos. 
El autor de libro, Ian Halperin, asegura que la madre de Kim Kardashian está detrás de la filtración de las imágenes en las que su hija aparecía manteniendo relaciones sexuales con Jay J, su pareja en aquel momento. Habría sido un acuerdo entre ambas pero la matriarca del clan se habría encargado de la negociación. 
Kris Jenner 'Deliberately Leaked' Kim Kardashian's Sex Tape, New Book Claims - RadarOnline: Kris Jenner 'Delib...http://bit.ly/1ZGdcI0
Photo published for Kris Jenner 'Deliberately Leaked' Kim Kardashian's Sex Tape, New Book Claims
 
Kim Kardashian just can't escape her infamous sex tape! In a new book, Kardashian Dynasty, author Ian Halperin claims that the 
El libro desvela cómo se gestó todo. Una amiga común de Kim Kardashian y Paris Hilton le habría dicho a Kim que «si quería alcanzar la fama, un vídeo porno podría ser la forma...». Supuestamente Kim Kardashian habría hablado con su familia antes de hacerlo. 
Pero fue la madre de Kim Kardashian, Kris Jenner, la que «organizó todo el trato» con Vivid Entertainment, una de las firmas más importantes de la industria del porno. Negoció todo para conseguir la distribución de las imágenes y «filtró las imágenes» para que salieran a la luz del día. 
Kim Kardashian es una de las grandes estrellas de las redes sociales. Reina en Instagram con 65 millones de seguidores. Cada publicación suya acumula miles de Likes y miles de compartidos. Está casada con el rapero Kanye West, con quien tiene dos hijos, North West y Saint.
Kim Kardashian no ha dudado en utilizar su cuerpo para alcanzar la fama, tal y como ponen en evidencia sus publicaciones en las redes sociales. 

Barcelona stars hold a minute of silence for Johan Cruyff and visit Nou Camp memorial as Luis Enrique says Dutchman's 'fantastic legacy' will continue long after his death


  • Johan Cruyff died at the age of 68 last week after a battle with lung cancer
  • Neymar and Gerard Pique among the players to pay their respects
  • Barcelona held a minute of silence before Tuesday's training session
  • Luis Enrique and players also visited Cruyff's memorial at the Nou Camp
  • Cruyff's son, Jordi, thanked Barca for 'the show of love' during a speech
  • Barcelona face Real Madrid in El Clasico at the Nou Camp on Saturday



Barcelona's first-team stars paid their respects to club legend Johan Cruyff on Tuesday morning by holding a minute of silence and attending his memorial at the Nou Camp.
Neymar, Andres Iniesta and Gerard Pique were among those who paused for a moment of reflection prior to their training session at Ciutat Esportiva, five days after Cruyff's untimely death following a battle with lung cancer.
The players, led by manager Luis Enrique, then visited a special condolence area inside the famous stadium in which Cruyff dazzled crowds as a player between 1973 and 1978.
Barcelona boss Luis Enrique (centre) stands alongside a group of his players at the Johan Cruyff memorial
Barcelona boss Luis Enrique (centre) stands alongside a group of his players at the Johan Cruyff memorial
Enrique walks towards a large picture of Barcelona legend Cruyff, who passed away at the age of 68 last week
Enrique walks towards a large picture of Barcelona legend Cruyff, who passed away at the age of 68 last week
Jordi Alba (right) and Marc Barta (third from right) line up alongside their team-mates at the Cruyff memorial
Jordi Alba (right) and Marc Barta (third from right) line up alongside their team-mates at the Cruyff memorial
Spain international Andres Iniesta (centre) was among those involved in Tuesday's minute of silence
Spain international Andres Iniesta (centre) was among those involved in Tuesday's minute of silence
Neymar (fourth from left) looks towards the turf as Barcelona's players pause for a moment before training
Neymar (fourth from left) looks towards the turf as Barcelona's players pause for a moment before training
Cruyff captained Barcelona during five years at the club and went on to manage the Catalan giants
Cruyff captained Barcelona during five years at the club and went on to manage the Catalan giants
The Dutchman, who also managed the Spanish giants for eight years, passed away at the age of 68 on March 24 after being diagnosed with lung cancer in October of last year.
Speaking at Cruyff's memorial, current boss Enrique said: 'To speak of Cruyff is to speak of football. He made the sport about entertainment and titles.
'Johan leaves us a fantastic legacy that will continue. We will always remember him.'
Although Lionel Messi is still not back from international duty, a host of players wrote messages in the book of condolence after attending the memorial.
Ivan Rakitic, Jordi Alba and Adriano also were among those pictured on Tuesday morning, although Uruguay forward Luis Suarez was absent as he prepares for Wednesday's World Cup qualifier against Peru.
Barcelona are preparing to face fierce rivals Real Madrid in El Clasico at the Nou Camp on Saturday, but the importance of the fixture has not affected their tributes to Cruyff, who won the La Liga title as both a player and a manager at the club.
Adriano Correia, Neymar, Rafinha, Munir El Haddadi and Sandro Ramirez (L-R) arrive to pay their respects
Adriano Correia, Neymar, Rafinha, Munir El Haddadi and Sandro Ramirez (L-R) arrive to pay their respects
Barcelona boss Enrique says Cruyff's 'fantastic legacy' will continue at Barcelona despite his death
Cruyff's son, Jordi, spoke about his father and thanked Barcelona for their 'show of love' during a speech
A Barcelona fan holds a club flag as he walks past Cruyff's memorial inside the Nou Camp on Tuesday

A Barcelona fan holds a club flag as he walks past Cruyff's memorial inside the Nou Camp on Tuesday
Cruyff, pictured earlier this month at the Circuit de Catalunya during Formula One testing, died at the age of 68
Cruyff, pictured earlier this month at the Circuit de Catalunya during Formula One testing, died at the age of 68
Tuesday is the final day of tributes at the Nou Camp, with members of the Cruyff family visiting for the first time.
Cruyff's son, Jordi, who played for Barcelona and Manchester United, said: 'Johan is not only family. He is from the world of football. Thank you for the show of love.
'Thank you to Barça for all the events organised, which all had the blessing of the family. Thank you to FC Barcelona for being respectful to all the wishes of the family.'

Enrique and his players turn and look at Cruyff's memorial, five days after his death from lung cancer
Enrique and his players turn and look at Cruyff's memorial, five days after his death from lung cancer
A group of Barcelona supporters embrace each other in front of the Cruyff memorial earlier this week
A group of Barcelona supporters embrace each other in front of the Cruyff memorial earlier this week
Cruyff represented Holland on 48 occasions and scored 33 times for the national side during a glittering career
Cruyff represented Holland on 48 occasions and scored 33 times for the national side during a glittering career
The stadium opened its doors on Saturday to a stream of thousands of mourning fans, all of whom wanted to pay their respects to the three-time Ballon d'Or winner.
Former Barca president Sandro Rosell and his father were among the early visitors to the garland-strewn hall which has been temporarily dedicated as a memorial chapel to Cruyff.
More than 50,000 people have attended the spot where a banner reading 'Thanks Johan' hangs.

KOEMAN JETS TO BARCELONA TO PAY HIS RESPECTS TO CRUYFF

Southampton boss Ronald Koeman made a special trip to the Nou Camp on Tuesday to pay his respects to his idol, Johan Cruyff.
The Dutchman, who was close friends with Cruyff after playing under him at Barcelona, described the Holland legend as his 'favourite coach' in an interview last year.
Koeman posted a photo of himself in front of Cruyff's memorial on Twitter, adding the message: 'Honoured to have been present at the memorial for #JohanCruyff. Forever Number 1.' 
The Saints manager has also written a heartfelt tribute in the programme for England's friendly with Holland. Koeman wrote: 'When I was a boy in the '70s, Johan Cruyff was always on my mirror, you could say. With Ajax he won the European Cup three years in a row and was never really out of view. In 1974 we went to the World Cup to see the Dutch team in West Germany where he was the captain and best player.
Ronald Koeman took to Twitter to share a photo of himself in front of Cruyff's memorial on Tuesday
Ronald Koeman took to Twitter to share a photo of himself in front of Cruyff's memorial on Tuesday
'His intelligence was plain to see and as a player he was already a manager on the pitch. He was a very technically skilful player and he was strong tactically.
'He was clever, he organised the team, opponents could not anticipate his attacking movements and he also scored goals. Normally attackers are selfish, focused on scoring goals, but he was looking after everything, deciding things on the pitch and giving instructions to the rest of the players.
'He played for Barcelona and then went to America. When he finally came back to Holland and Ajax at the age of 34, his first game was against Haarlem and he scored a great goal, chipping the keeper from 20 metres. What a fantastic memory that is. All the expectation on him coming home and he rises to it and scores a wonderful goal.
Southampton boss Koeman stands with his hero Cruyff during a game between Ajax and Barca in 2013
Southampton boss Koeman stands with his hero Cruyff during a game between Ajax and Barca in 2013
'We can celebrate his skill and cleverness but the most significant quality all the best players have is the ability to win big titles.
'He won in Amsterdam and he won in Barcelona. It was a great pity Holland did not win against the Germans but we played attacking football and became famous for it. That was a legacy that became the tradition of the Dutch game.
'His influence is alive at Ajax, throughout Dutch football and at Barcelona. He was the man who started Barcelona's great football, that style they still have. Later on other coaches did the job even better than him but he was the man who started it all.' 
 
As featured in the official England match-day programme which will be available to purchase at Wembley Stadium or via themagazineshop.com 

Spain: An American Nation. Speak at Harvard University, the Prince of Asturias (King Felipe VI).

I am well aware of the great privilege it is to speak at Harvard University, especially here at the Kennedy School of Government, where some of the world's most eminent thinkers and statesmen have been heard. Thank you for inviting us to be here today, and I indeed thank you all for your presence as well. Let me also take this opportunity to congratulate this great School, on its 75th anniversary, for the prestige it rightfully enjoys throughout the world.
As I was saying, I greatly appreciate your graceful gesture, especially when in fact you are allowing just a modest Georgetown University graduate to address such a prestigious forum. I guess this means that also us HOYAS have something to contribute, even here at Harvard!
This university has been committed to excellence, innovation and creativity since its foundation. The world admires such a legacy and values its continuity. I'm happy and proud to say that the Prince of Asturias Foundation is greatly inspired by those principles. And we are honoured to have a very close and fruitful relation with Harvard, promoting sciences, culture and humanities.
Well then; "Spain: An American Nation". That is what I'm here to talk to you about. I deliberately employ the term "American" in the sense that relates to the whole American continent, from the Canadian Arctic to Cape Horn, an area usually referred to in this country as "the Americas".
But before I continue, I think it might be relevant to mention that part of my institutional role and duty as Crown Prince is dedicated to Latin America: The Spanish Constitution reserves for the Crown -in the person of the King- a special role in representing our nation abroad and especially before the independent republics that are part of our historic community, and Latin America is a fundamental part of that community.
Over the years, I have regularly visited these countries, attending presidential inaugurations on the King's behalf, having the privilege to meet and engage with most of the region's leaders, and supporting or promoting both Spanish business interests and our efforts in development aid. So, I have tried to forge strong institutional and personal ties with Latin America and with the American continent as a whole, whose societies and institutions I deeply appreciate and identify with. Therefore, the subject of my talk here today is very close to my heart.
The notion that "Spain is an American nation" -meaning, that we have a substantial American dimension or identity- is not as bizarre as might appear at first sight. Indeed I believe it reflects reality in a way that has often been strangely overlooked.
We can find several reasons why: Obviously Spain has an undeniable European identity and historic role, particularly in the Mediterranean region; but also for a long time we may have not been proactive enough in expressing -or making visible- our inherent American dimension.
To get on with my attempt to explain Spain's American identity, I shall focus on five main areas -the historical, cultural, linguistic, geopolitical and economic dimensions-. I shall then underline the considerable extent to which, in my view, -the United States and Spain- can work together throughout the Americas for the benefit of all societies in this area, and for ourselves.
Allow me to begin with the historical dimension. We all know that Spaniards reached the New World in the late 15th century, making them the first Europeans to effectively put the Atlantic's western seaboard on the map. Similarly, the story has often been told of how, over the following century, Spain came to govern a vast area, starting in the Caribbean and spreading initially throughout the Gulf of Mexico, Central America and later on to South America.
However, people are generally far less aware of Spain's centuries-long presence in a large part of North America, firstly in the south and south-west of present-day United States. Apparently, this also caught the attention of J.F. Kennedy, who once said that "Unfortunately, too many Americans think that America was discovered in 1620 when the pilgrims came to my own State, and they forget the tremendous adventure of the 16th century and the early 17th century in the Southern and Southwest United States". He described it as a great lack among Americans not to know enough about the "whole Spanish influence, exploration and development" in those times.
But I would also like to remind you that the Spanish presence or settlement reached practically the entire territory of the United States that today lies to the west of the Mississippi. Similarly, the entire Pacific coast from California to Alaska, including present-day Canadian territories, were explored and incorporated into Spain's dominions just under 250 years ago. Furthermore, almost 500 years ago, in 1513, a Spanish expedition led by Ponce de León reached Florida, where a settlement was first established at Pensacola. St Augustine, founded in 1565 by Pedro Menéndez de Avilés, is the oldest city in the United States... though only if we exclude San Juan on the island of Puerto Rico.
Indeed the first recorded celebration of Thanksgiving Day in what is the present-day United States took place at El Paso in 1598, when Juan de Oñate took possession of the area more than 20 years before the Mayflower's arrival on the East coast. And I could go on and on... but I´ll spare you from more examples of Spain's historical presence in almost three-quarters of what is today the United States, where in a large part we remained for more than 300 years.
Another key aspect of Spain's historic ties with this country and with its people, also frequently overlooked, is its involvement in the American Revolution. Spain made a decisive contribution to the cause of freedom by providing resources, weapons, funds and the extraordinary participation of a significant number of troops. I am sure that many of you have heard of Bernardo de Gálvez and the town named in his honour, Galveston. Gálvez's role in US history, together with his brave granaderos, has been increasingly recognized as fundamental to the cause of victory in the war of independence.
Let me just add one final reference to our common history. Exactly 200 years ago, in 1812, Spain's first constitution was proclaimed in Cádiz while still under siege by Napoleon's Army. It is the third most influential constitution in the world after the American and French ones. But what is most remarkable is that it was drafted by members of parliament who travelled all the way to that Andalusian city from most of the territories of what was then Spanish America, including New Mexico, and that it was also fully implemented in places such as Texas and California.
The Spanish constitution was thus the first of its kind to be transcontinental: it was enforced throughout Spain, South America, Central America and North America, in territories that are today part of the United States. Also in Puerto Rico, the Phillippines and other islands of the Pacific, which were all Spanish possessions from the 16th century up until 1898. No, I won't be mentioning the Spanish-American war, don't worry.
All these references, are simply intended to highlight Spain's long-standing presence throughout the Americas. This goes quite far in explaining not only why Spain should be thought of in terms of its American dimension, but also that this extends to practically the whole of the Americas, even though in the popular mind Spanish influence is still often limited to South and Central America and the Caribbean.
On the cultural front, Spain's presence in the Americas over the course of several hundred years gave rise to the emergence of life styles and value systems that are common to practically the entire continent. From governance to town planning, the administration of justice, the economy and education, the Spanish footprint can be seen in most of the hemisphere, and its vigour, depth and scope continue to surprise. Latin America?s very strong cultural identity, as is true of the entire Hispanic world, is expressed in the most varied forms -literature, music and the arts, for instance- and is one of the most vibrant examples of what I am trying to describe to you.
Spanish influence is also present in well-known features and stereotypes of popular US culture, such as cattle herding in the south-west; the rodeo and the mounted cowboy -Hollywood permitting- and so many others. Even the very dollar symbol ($), so closely identified with the US economy, was actually inspired by the currency of the Spanish territories at the time of US independence.
Speaking in Harvard, the oldest US University and one of the world's most prestigious, I cannot refrain from mentioning that Spain established the first universities in the Americas in the mid-16th century: Santo Tomás de Aquino in Santo Domingo, the Mayor in San Marcos, Peru, and the Pontificia in Mexico. These universities transferred to America the high cultural standards of Spain's ancient universities, such as that of Salamanca, founded in the early 13th century, where the foundations of what eventually became modern international law, the "Derecho de Gentes", were laid shortly after Spain's encounter with the New World.
But there is one key socio-cultural phenomenon that has marked and influenced the entire continent's identity what is known as "mestizaje", developed in the Americas during Spain´s presence. This mixing together of Europeans, Africans and the indigenous American peoples was accompanied by an unprecedented merging of religions and belief systems. Indeed never before in History had mankind experienced such a far-reaching melding process in a relatively brief period of time and over such a large extension of territory. What is more, this process affected every aspect of human identity, from the purely biological to the social, religious and cultural dimensions. So the "melting pot" and "salad bowl" models associated with the United States were already present, to varying degrees, in the territories ruled by the Spanish crown in North, Central and South America from the late 15th century onwards.
In discussing something as crucial (and sensitive) as the forging of collective national and multinational identities, I am of course aware of the existence of a lively academic and political debate as to whether Latin America constitutes a separate civilization in its own right, or whether it should be seen as one of the pillars of Western civilization. It is of course not for me to decide on this matter, and it is up to Latin Americans themselves to define their own identity as they see fit. Nevertheless, there is no doubt in my mind as to Spain's highly significant contribution to the Western dimension of the Latin American identity, however this is ultimately defined.
I will now turn my attention to the language dimension, undoubtedly the most significant cultural and human legacy of Spain's presence in the Americas, which is the third dimension I wanted to talk about.
With about 500 million speakers Spanish is currently the second most important world language, and it is also the mother tongue to the largest number of people in the world with the exception of Chinese, and ahead of English. Given that approximately 85% of the world?s Spanish speakers live in the Americas, and considering the number of countries where it is the official language, today Spanish is essentially an American language, much more so than a European one.
But Spanish is not just a very widely spoken language. It should also be seen and recognized as an invaluable instrument for some of the world?s most sophisticated and creative writers and thinkers, whatever their nationality. Indeed it is the combination of these quantitative and qualitative aspects that explain the growing prestige it currently enjoys throughout the world.
I would also like to stress the economic value of the Spanish language. In Spain alone, it is thought to be worth the equivalent of 15% of our GDP, and according to some studies, the fact that we share this language with over 20 other countries enables us to multiply the value of our bilateral commercial transactions with them by almost 200 per cent. Today, our audiovisual, publishing and visual arts industries jointly account for some 1 billion dollars in annual export revenues. Similarly, linguistic tourism is thought to contribute 584 million dollars to the Spanish economy every year (incidentally, Spain is currently the second most popular destination for US students on study-abroad programmes). Furthermore, cultural commercial activity associated with the Spanish language provides over half a million jobs in Spain alone, and much the same could be said of the rest of the Spanish speaking world. In short, the Spanish language constitutes an extremely valuable economic asset.
As you know far better than I do, Spanish has also become increasingly important in the United States. This is of course partly due to the growing importance of the Hispanic or Latino community, thanks to which the United States, with some 50 million Spanish speakers, ranks second amongst the Spanish-speaking nations of the world, after Mexico and before Spain itself. In addition, Spanish is also the "foreign" language for which there is greatest social demand in the US, though to be honest I find it hard to describe a language as "foreign" when it has been spoken here uninterruptedly for more than half a millenium. Whatever the case, its growing economic, social, cultural and even political importance in the US is today beyond any doubt (Look what is happening in political and presidential campaigns!!).
Spanish, of course, is not the only Iberian language spoken in the Americas. Portuguese, which is linguistically very similar, is the official language of Brazil, a vast country and a major global player. Spanish is also widely used there, in fact the Brazilian government decreed in 2005 that the teaching of Spanish should be made available (not compulsory) to all secondary-school students. It turns out that the Spanish and Portuguese languages together form the basis of a unique linguistic community of 700 million people who live in over 30 countries worldwide. This is undoubtedly one of our most highly-valued cultural assets, and it reinforces the notion of being an American nation.
Latin America?s historic, cultural and linguistic identities have been the cornerstone of Spain's American vocation and modern dedication. I often argue that a Spaniard who does not incorporate or acknowledge our "american dimension", and common heritage does not have complete understanding of his or her true identity.
At the political level, Spain's presence has taken a number of different forms, both bilateral and multilateral, depending on the geopolitical interests of the nations concerned.
Although it's not for me to say, it is generally acknowledged in both academic and political circles that the monarchy made a unique contribution to Spain's highly successful transition to democracy after the King's proclamation in November 1975. In the course of the transition process, Spanish political leaders and institutions acquired an expertise that was later greatly sought after in other nations. As a result, during the 1980s the Crown and many other Spanish institutions were able to play a constructive role in favouring the development of democratic systems of government in many Central and Southern American countries which had hitherto been living under dictatorial regimes. This partly explains why, to this very day, the Spanish monarchy remains deeply committed to the cause of democracy throughout Latin America.
In keeping with this, Spain has also provided ample evidence of its concern for the economic and social well-being of Latin American societies. A good example of this is the development aid we have transferred to the region over the years. During the past decade alone, Spain has contributed over 8 billion dollars in official development aid, which has been aimed at fighting poverty and inequality, the provision of basic social services and the strengthening of political institutions and the rule of law.
In Latin America today there is a broad consensus in favour of democratic systems of government, of socially inclusive market economies, and of the need to foster social participation based on a culture of tolerance. Today, this is a region full of promise where some of its most prosperous nations have become world economic leaders; and in which some of its more diplomatically active states have a growing say in world affairs thanks to their membership of the G-20. Spain is understandably proud and honoured to have contributed in some measure to Latin America's progress during these past decades.
The historic and cultural affinities that I mentioned earlier, combined with the interests and values shared by the Spanish- and Portuguese-speaking nations of Europe and America -a group of countries that we generally describe as "Iberoamerican"- led to the creation of multilateral cooperation mechanisms from a very early stage.
During the past 20 years, the Iberoamerican Summits, which regularly bring together the top political leadership of these countries, have allowed them to debate a broad array of matters of current interest worldwide, such as the impact of migrations on development, the future of our education systems, prospects for social inclusion, the transformation of the state and the challenges facing research and innovation. This year Spain will be holding the Iberoamerican Summit in the city of Cadiz to coincide with the 200th anniversary of Spain's first constitution which, as I mentioned earlier, was truly transcontinental in scope. At the Summit, leaders will be discussing the major global economic challenges that we face today.
Over the course of the past few decades, with a very strong Spanish drive, the development of the so-called Iberoamerican Community of Nations has given rise to a new multilateral institutional framework whose scope and influence is magnified by the hundreds of private, public and semi-public initiatives that connect our civil societies at every conceivable level.
Let me finally turn to the economic dimension of Spain's identity as an American nation, which will allow us to better understand how our interests have become very closely intertwined with those of the Americas during the past few decades, and with Latin America in particular.
I mentioned earlier that Latin America had made enormous political strides in recent decades, and the same is true of its economies. The region's population and GDP both represent approximately 8% of the world's total. Latin America is blessed with outstanding natural resources, and its raw materials, which account for 12% of its overall wealth, amount to 5% of total global output. Furthermore, Latin America complements other emerging regions of the world and it holds a very considerable strategic value and potential for growth.
What I wish to emphasize, however, is the progress Latin America has made in improving its citizens' standards of living and welfare: poverty and social inequalities, though still present, have been significantly reduced, and the middle classes have expanded, providing a cushion against adverse external macroeconomic conditions. By and large, this has been achieved without undermining democracy or the rule of law; and the region has thus become increasingly dynamic, and has also coped well with the global financial crisis and its aftermath in 2008-2009, as well as with the current global economic slowdown.
Experts have attributed this economic resilience to the region's sound economic fundamentals and to the counter-cyclical monetary and fiscal policies implemented in response to external shocks. Furthermore, throughout this period Latin American countries have continued to foster the region's commercial and economic integration, a goal to which Spain has always given its full support.
Spanish firms started to get heavily involved in Latin America during the 1990s, providing their capital, technology, managerial know-how and international experience, and they did so mainly in the fields of finance, energy, infrastructure and telecommunications, all of which are crucial to the region's economic development and social cohesion.
During the past two decades, around 50% of European foreign investment in the region originated in Spain. Between 1997 and 2012, Spanish direct investment in Latin America amounted to 158 billion US dollars (of which 126 billion went to Brazil, Mexico, Argentina and Chile). As a result, Spain has intermittently overtaken the US as the largest investor in the region. It goes without saying that these investments have been particularly productive in those Latin American countries with the highest levels of legal certainty and institutional stability.
In short, Spanish companies in all sectors decided to invest in Latin America at a time when it was not at all evident that the region?s economy would take off. Consequently, the positions these companies consolidated during that period later served to optimize both their results and their presence once growth arrived in the second half of the past decade. The settlement of Spanish companies in Latin America was therefore very important to boost and diversify the Spanish economy while helping to bring progress to the Latin American economies. Today, in the midst of a particularly harsh economic crisis, Latin America is of vital importance to the Spanish economy and for its efforts to overcome these present difficulties.
In the United States, Spain's economic projection has also grown in recent times. It has become increasingly visible with regards to investments, thanks to companies in a wide range of sectors, from construction, auto-manufacturing and fashion to emerging industries like biotechnology, renewable energy and high value-added services.
The balance of trade between our two countries shows a clear deficit for Spain, while the US is currently the sixth largest buyer of Spanish exports, which are generally, in any case, on the rise. Today the United States is the second-largest investor in Spain, while Spanish investment flows to this country have been growing fast over the past few years. Spanish investments in the US generate around 70,000 jobs here while US investments in Spain account for around 300.000. Our two countries thus enjoy extremely close economic and trade relations. But I believe we must still make every effort to further strengthen them in the future.
Undoubtedly, Spain's economic presence across the entire American continent reinforces our country's position as a key player in this hemisphere. So I think we can safely argue that in the economic field, Spain is also a very American nation.
This concludes the five dimensions or pillars I have presented to sustain that "Spain is an American Nation". I could now leave you to decide whether I have adequately put across my belief.
However, let me add that most of what I have argued about Spain in the Americas has a mirror? or feedback? effect within our own Country, by which we have incorporated into our culture the powerful influences and deep feelings which only bring us even closer to our brothers and sisters from across the Atlantic Ocean.
Therefore, and considering the amount of interests Spain and the US share in the whole continent, we ought to feel encouraged to multiply the opportunities for fruitful co-operation in a large number of fields. This triangular co-operation between the US, Spain and Latin America presents an enormous potential for the future. These days, when profound changes shake politics and economics in a global environment, we can not neglect the value of strong mutual support among Nations who share a wide array of democratic and economic principles. I am well aware this has been discussed in many academic and business forums and I trust that here and many other Universities in our countries, young academics and entrepreneurs will be able to shore up specific ways to make this thriving reality for our shared benefit and on the basis of our common hemispheric vocation.
Ultimately, I like to see Spain not just as a European, American and Mediterranean country, but rather as one with a truly universal reach. But this could be the topic of another lecture in its own right. For that reason, and as I have already implied in my talk, I would like to conclude by making the rather daring assertion, turning my initial comments on their head, that "yes" Spain IS indeed an American nation, but that, more importantly perhaps, the American hemisphere itself is and will remain profoundly Hispanic.