- Emma Watson fans are 'horrified' after she fronted a skin lightening cream
- Ad, which is from 2013, has resurfaced on Twitter, causing criticism
- 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser
- See more on Emma Watson as she is accused of promoting skin lightening
The 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser in 2013, which was the last campaign she appeared in for the brand.
Lancome, owned by L'Oreal, describes the product on its website as 'helping to prevent dark spots in the skin, associated with age and exposure to the sun.'
Fans of Harry Potter actor Emma Watson have been left 'horrified' after it appears that she was the face of a skin whitening product for Lancome. The 25-year-old starred in the campaign for Lancome Blanc Expert Melanolyser, which was the last campaign she appeared in for the brand, above
The product description reads: '[Dark spots] can be caused by an accumulation of melanin, a pigment produced in the epidermis that gives skin its colour.
'If too much melanin is produced in one area, dark spots can appear on the skin surface.However Twitter users have accused the actress of being ‘an advocate for skin lightening’ while others have described her appearance in the ad as 'indefensible' and expressed disappointment that her feminism 'only extends to white women'.
Twitter user wrote 'I used to love Emma Watson and now she's an advocate for skin lightening..
Twitter users have accused the actress of being ‘an advocate for skin lightening’ and others have described themselves as ‘horrified’. The product, which Watson fronted in 2013, is designed to decrease the appearance of menalin in the skin, the chemical responsible for the colour of different parts of our bodies - found in our skin, hair and the irises of our eyes
Another, Afua Hirsch, said: 'Great s fronting a whitening product'.
The campaign first came to the attention of Twitter users after a website, Gal-dem.com, published a post highlighting the ad.
The author of the piece 'Perfect Whiteness: The Code Switching of European Cosmetic Companies' wrote: 'Emma Watson, forever paraded in the media as a white feminist icon, is the face of Lancôme’s “Blanc Expert” (Expert White) which contains disruptive ingredients intended to whiten the skin.'
Twitter user @SpareMeMary wrote 'I used to love Emma Watson and now she's an advocate for skin lightening...#peoplechange'
Social media users have been quick to raise criticisms of the beauty practice, which has been called dangerous and racist in the past. It is unclear whether knew Watson what her image would be used for
She added: 'Non-white women already have complexes about dark skin rooted in colonialism, racism and/or classism. They are exacerbated by these multimillion $ £ € campaigns designed to make us feel like our skin is a problem that we can pay for them to solve.'
Alexandra Heminsley commented on the article on Twitter, writing: 'This is a great if horrendously depressing piece about international brands (+ Emma Watson) promoting skin whitening'.
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